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Direct Thrivent Choice Dollars® Here


Natural Heritage Land Trust is now enrolled in Thrivent Financial’s member-advised charitable grant program, Thrivent Choice®. This is thanks to Fred Wollenburg of Dalton who nominated Natural Heritage Land Trust through his local Thrivent financial representative. On March 6, 2014, we received the first electronic grant from Thrivent Financial to help support our local land conservation efforts.

Thrivent Choice lets eligible Thrivent benefit members recommend where some of the organization’s charitable outreach funds go. “In 2014, I directed Choice Dollars to the Natural Heritage Land Trust because I want to help protect John Muir’s legacy in Wisconsin,” said Fred Wollenburg.

Here’s how the Thrivent Choice program works:

Eligible Thrivent members are designated Choice Dollars® that they can direct online, by phone, or through their Thrivent Financial representative. By directing Choice Dollars, participating members are thereby recommending that Thrivent provide charitable grant funding for their choice among thousands of enrolled congregations and nonprofit organizations, including Natural Heritage Land Trust.

During the past 4 months, five individuals have directed Choice Dollars to Natural Heritage Land Trust. Choice Dollars directions have ranged from $20 to $1,000, with the median direction being $72.

Click here to learn more about supporting Natural Heritage Land Trust through the Thrivent Choice program or contact Martha Frey at 608-258-9797.

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